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CASE STUDY

Building a disruptive innovation engine for a large corporation

​SITUATION

  • A Fortune 10 corporation was losing market share and needed to build a better innovation engine to develop new products, services, and business models that improved revenue, increased operational efficiency, and strengthened customer satisfaction:

    • Corporate venture capital investments generated provided limited access and insight into new technologies and market developments

    • Minimal adoption of innovations by the core business

    • No clear path to developing the next leader in a billion dollar industry

  • Our client sought help developing and implementing an innovation strategy that established it as a market leader, designing the operational model to best support the new investments, and improving  the adoption of innovative solutions that would make the client a more agile competitor in the shifting, dynamic market.

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ACTION

  • Developed a portfolio of investment structures that can be tailored to the development requirements of a more diverse set of target ventures (e.g. based on scale, size, business maturity, and proximity to the core)

  • Designed the supporting innovation operating model that provides oversight, management, and development of a broad range of innovations and ventures (e.g. based on ownership level, operational control, and planned investment exit or commercialization pathway)

  • Documented an innovation playbook to guide the creation and establishment of the new operating model, and provides a roadmap for  growth and downstream scaling of operations

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RESULTS

  • Launched new internal incubator

  • $10M funding allocated, and >$100M committed over three years from Corporate Executive Board

  • One major new partnership, and discussions with another

  • Revised commercialization and integration pathways for existing investments

Innovation Engine Approach
Innovation Engine Deliverable
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