CASE STUDY
Building a disruptive innovation engine for a large corporation
​SITUATION
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A Fortune 10 corporation was losing market share and needed to build a better innovation engine to develop new products, services, and business models that improved revenue, increased operational efficiency, and strengthened customer satisfaction:
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Corporate venture capital investments generated provided limited access and insight into new technologies and market developments
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Minimal adoption of innovations by the core business
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No clear path to developing the next leader in a billion dollar industry
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Our client sought help developing and implementing an innovation strategy that established it as a market leader, designing the operational model to best support the new investments, and improving the adoption of innovative solutions that would make the client a more agile competitor in the shifting, dynamic market.
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ACTION
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Developed a portfolio of investment structures that can be tailored to the development requirements of a more diverse set of target ventures (e.g. based on scale, size, business maturity, and proximity to the core)
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Designed the supporting innovation operating model that provides oversight, management, and development of a broad range of innovations and ventures (e.g. based on ownership level, operational control, and planned investment exit or commercialization pathway)
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Documented an innovation playbook to guide the creation and establishment of the new operating model, and provides a roadmap for growth and downstream scaling of operations
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RESULTS
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Launched new internal incubator
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$10M funding allocated, and >$100M committed over three years from Corporate Executive Board
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One major new partnership, and discussions with another
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Revised commercialization and integration pathways for existing investments



